This book reframes social media marketing as a sociotechnical and ethical system, offering scholars and practitioners a comprehensive framework for navigating platforms, algorithms, and responsibility in digital markets.
Book Title: Exploring Strategies and Tactics of Social Media Marketing
Subtitle: An Analytical and Applied Academic Framework Author: Muhammad Itani
Headline: Beyond the “Hack”: A Definitive Framework for Navigating Power, Algorithms, and Ethics in the Digital Age.
Book Description:
Social media marketing has evolved far beyond simple engagement metrics and viral trends. It now operates at the center of economic life, cultural production, and public discourse. Exploring Strategies and Tactics of Social Media Marketing challenges the conventional view of the field, moving beyond standard “how-to” tactics to present a rigorous, socio-technical, and ethical system for understanding digital persuasion.
In this comprehensive volume, Muhammad Itani offers a roadmap for navigating the complexities of platform capitalism, algorithmic governance, and artificial intelligence. By bridging marketing theory with insights from communication studies, sociology, political economy, and ethics, this book provides the deep theoretical scaffolding necessary to build sustainable, responsible, and strategically resilient marketing operations.
What You Will Discover Inside:
- A Strategic Revolution: Learn to distinguish true strategy from mere tactics. Discover how to align organizational values with platform logic to build long-term legitimacy rather than just short-term visibility.
- The Power of Platforms: Gain a critical understanding of “platformization” and the attention economy, examining how algorithms structure market visibility and how brands can navigate structural dependency on tech giants.
- Content as Strategic Architecture: Move beyond the content calendar. Learn to view content as a system of symbolic production that constructs identity and negotiates power over time.
- Advanced Analytics & Intelligence: detailed frameworks for moving beyond “vanity metrics”. Master the art of social listening, sentiment analysis, and the interpretation of data as a form of market intelligence.
- Governance & Responsibility: A pioneering look at the legal, ethical, and regulatory dimensions of the field. From crisis management and reputation repair to the ethics of AI-driven automation, this book prepares you for the risks of the modern digital landscape.
- Future-Proofing: Explore emerging trends in AI, automation, and datafication to prepare for the next era of digital power.
Who This Book Is For:
This text is designed as a flagship reference for graduate and postgraduate students (MBA, MSc, PhD), academic researchers, and advanced practitioners who seek conceptual depth over superficial tools. It is an essential resource for anyone looking to understand—and responsibly shape—the future of digital persuasion in contemporary society.
Reframing Marketing as Social Responsibility: Ultimately, this book argues that sustainable influence is not engineered through algorithms alone but earned through trust, responsibility, and respect for the social fabric.